Esports and online casino: Two different worlds

By Esports Insider

As the esports and esports betting sectors continue to grow at pace, online casino operators are looking to get in on the action themselves.  

However, when it comes to engaging this audience, esports is vastly different to online casino in terms of demographics and what fans seek in an entertainment product. 

The good news is that there are cross-sell opportunities between esports and online casino, but to leverage these operators must really get to know the esports audience. 

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