eSports iQ Podcast Episode #2 – The Truth About Esports Marketing
eSports iQ Podcast Episode #2 – The Truth About Esports Marketing
Tags: podcast, eSports iQ, eSports marketing, sports, video games
Categories:Podcast, Marketing, sports
The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically:
- Video game play and athletics are different mediums
- Ball-based games attract casual audiences to traditional sports media
- The importance of video game imagery to the presentation value of esports
- Brand marketing can add value by filling the gaps in storytelling
- Brand association is more contextual in esports
Video versions are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify.
Enjoy!
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Published at Tue, 02 Mar 2021 02:54:17 +0000
