Understanding Esports Influence

Understanding Esports Influence

Understanding Esports Influence

August 12, 2020

Tags: , , , , , ,

Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.”

Author unknown

The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans.

Key insights

  • Content creators are esports influencers without playing professionally 
  • Team audiences are fragmented across multiple game titles 
  • Non-endemic partners benefit from understanding the unique nature of esports influence 
  • Esports personalities (casters) have significant influence among team fans 
  • Pro players have contextual, as opposed to general, influence 

eSports iQ uses AI/machine learning to produce audience analytics that help you understand digital sport fans, their interests and how to interact with them. 

Published at Wed, 12 Aug 2020 15:55:48 +0000


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